- Craig O'Keefe
- Client Partner
- Consumer Promotion & Shopper Marketing
Based in the Chicago area Craig brings 20 years of promotion and consumer activation marketing to the Ascension team.
As a veteran of world class global marketing services firms Young & Rubicam, Leo Burnett and Draft/FCB, and Marketing Drive Worldwide, Craig brings a strategic orientation and fundamental understanding of consumer behavior. Importantly he understands how companies can tap into these consumer insights to achieve new growth.
O'Keefe is particularly strong at developing strategic communications and promotional programs that connect consumer/shopper insights, retail environments to client business growth objectives. Craig has won numerous promotional marketing and innovation awards including – American Advertising Federation Hall of Fame Nominee, Effie, Reggie, POPAI and was a winner of the prestigious Davey Award for marketing and creative leadership and excellence.
A graduate of the School of Visual Arts in New York and is married with one daughter. He is also a noted industry thought leadership speaker for the Promotional Marketing Association of America, The University of Chicago, and the Advertising Club of New York.
For Ascension clients Craig designs, develops and implements powerful branded consumer promotion and retail shopper marketing programs built on a fundamental understanding of the drivers of consumer behavior.