- Mike Howatt
- Research Partner
- Quantitative & Qualitative Research
Mike Howatt is based in Chicago and has been instrumental in building Retail and Shopper Divisions in Elrick & Lavidge and Synovate Research over the past 20 years. An expert in Consumer Insights, Mike has extensive experience in translating research findings into actionable Shopper Marketing initiatives at Retail.
Resourceful and trustworthy, Mike takes "ownership" of his work and is capable of doing whatever it takes to insure successful, accurate results to benefit his client partners.
Mike is an expert in the areas of research design and methodology, field research implementation and data analysis. He has extensive experience in Consumer Products, Technology. Telecommunications, Automotive, Retail, Restaurant, Education and Financial Services industries.