- warranty corporation of america
- Connecting America's PC's to On-Call Customer Service
Warranty Corporation of America is one of the leading providers of extended service plans at retail. In 2004, they engaged Ascension in as an outsourced strategic partner to help restage and build new distribution for an innovative PC help desk service – Digital Lifeline.
Ascension developed and implemented a custom research program targeting both target consumer users and telecommunication company distributors to uncover leverable qualities in a new low cost convenience technology support offering. The service was ultimately repackaged and Ascension identified potential large Telco distributors offering broadband connectivity to sell the new service to PC owners in their respective trading market areas.
The result was a new profitable WACA business built on a regional base of cable and phone companies. Best of all, WACA was able to fast track the strategic development and rollout of this new service by outsourcing virtually all of the heavy lifting to the Ascension team.