- Stemco Truck Parts
- Making a Great Field Activation Program Better Through Insights
STEMCO is a leading manufacturer of heavy duty truck parts from wheel end components to next generation RFID sensor technologies. For years the company has leveraged a fleet of fully equipped mobile demo trucks to showcase their latest products and technologies to literally thousands of trucking fleets a year.
With a focus on driving market share and better understanding the customer perceptions of the demo program STEMCO engaged the Ascension strategic team to construct a nationwide user experience and perception testing program. With a keen focus on distinct sales channels and a strategic VOC approach the research proved to be a powerful tool to further enhance the truck based field activation and demo program.
The results proved insightful to STEMCO and while the program was well received the research revealed ways to make the program even more impactful at driving brand switching and long term preference for STEMCO's wide array of truck products and services.