- State Bank & Trust Company
- Creating a Regional Community Banking Powerhouse
In the wake of unprecedented bank closures and FDIC seizures State Bank & Trust rose from the ashes of a former failed bank to become a new and exciting middle Georgia community bank. With a focus on traditional values and personal service the Bank has distinguished itself as a major player in the growing Georgia banking market.
With a seasoned and accomplished bank management team and strong financial backing State Bank & Trust engaged the Ascension team to position and brand the new institution in the ultra-competitive Georgia marketplace. Ascension developed a strong positioning platform and a transitional customer communication program that enabled the new bank to open without losing a beat following seizure of its former bank charter by the FDIC and transition to new State Bank ownership.
From logo to tag line to web site and in-communication the Ascension team partnered with State Bank to insure the new brand message and exciting new identity was powerfully communicated throughout virtually every customer touch point and communication channel.