- Plastomer Technologies
- Focusing On the Best Most Profitable Customers
Plastomer Technologies is a leading manufacturer of specialty plastics and engineered parts for a variety of industries. After combining three distinct yet similar plastic polymer brands into one unified B2B engineering and marketing organization there was a need to segment the company's market to insure an appropriate level of focus on the most profitable and highest potential customers.
Ascension was engaged to analyze literally years of customer and sales data to segment and tier customers across all three of its business units. The analytics helped Ascension and Plastomer management create a highly targeted lead generation, channel strategy and sales execution program that has propelled the niche plastics polymer company to continued market growth.