- Gametap - Turner Online Gaming
- Creating an On-Demand Home for Classic Video Games
Did you know that the video game business is larger than the motion picture industry today. But, many of the most popular video games were vanishing into history as their hardware platforms became obsolete.
Armed with the insight that adults love many of the old video game titles (Zelda, Pong, Centipede), Turner Broadcasting/Time Warner set out to create the world’s largest repository of on demand video games accessed 24/7 via a high speed enabled PC.
Ascension consultants were engaged to help identify and negotiate potential video game title acquisitions form the rights holders (LucasArts, Ubisoft, Electronic Arts) and help position and launch the service nationally in 2004.
The result was the multi-million dollar marketing launch of GameTap – the world’s first subscription video game service for high speed enabled PC’s. Today, GameTap boasts a massive subscriber base who pay $9.95/month to access hundreds of the greatest video games of all time – all in one conveniently accessible place.