- Fairbanks Morse Engine
- Refocusing a Legendary 100 Year Old Brand
As manufacturer of some of the world's largest and most powerful engine systems Fairbanks Morse did not realize the rich history and compelling customer stories it could tell. The Wisconsin based company has played a critical role in commercial power generation, nuclear back-up power, and propulsion of the US Navy and Coast Guard ships for over 100 years.
Led by analytics and insights driven by the Ascension the team, Fairbanks Morse restructured its marketing and sales teams around high potential industry verticals. The new segment specific structure focuses vital internal capabilities against the needs and wants of target end users across a range of industries. In addition to the data driven targeting Ascension also helped the company adopt a new sales growth planning and metrics driven accountability process.
The new strategically targeted approach is paying off as Fairbanks Morse has just come off two record breaking financial years.