- CitiBank
- Moving from the mall to the web.
How does a behemoth in the banking and financial markets move its 60 million customers from shopping only in costly, physical retail branches to a more efficient venue? By leveraging the connectivity to those customers and providing them with a compelling way to shop the web.
Ascension strategists helped create a safe, convenient and value added way to shop online using Citibank products and services. This multi-product initiative was branded “ClickCiti” and spawned the development of the first virtual web only credit card, a secure digital wallet to store secret passwords and a robust shopping portal (CitiPlaza) which offered exclusive values only to Citibank customers.
The $100 million ClickCiti program was one of the first multi-product offerings by a US Bank explicitly designed to move traditional branch customers to the much more cost effective world of web banking and web shopping.