- Craig Apatov
- Managing Partner
- Strategic Marketing Practice Leader
As founder of Ascension and leader of the firm's strategic marketing practice Craig plays a direct hands-on role on many of Ascension's major client engagements.
His 20+ years of experience in strategic marketing, general management, and business development in Fortune 100 companies equipped him to architect many game changing strategies for Ascension clients around the world.
With experience leading multi-national companies including Con Agra Foods, Citibank, GM, Mattel, Time Warner, and The Walt Disney Company Craig helped these organizations develop and grow some of the world's largest and most iconic brands. His strategic brand building experience included game changing strategies for Hunt's Ketchup, Mattel Hot Wheels, Disney animated television programming, and properties at Turner Broadcasting that included CNN, The Atlanta Braves, and the Cartoon Network. Craig also led major digital initiatives for Citibank in the e-commerce area, the development of AutoTrader.com, and the creation/growth of one of the nation's first 100% online banks -- The GMAC Bank (recently renamed the Ally Bank).
Craig helps Ascension clients utilize strategic best practices, customer and marketplace insights, transformational thinking, and results-driving innovative marketing programs to create measurable long term growth.
A recognized marketing and retail industry thought leader and a graduate of the University of Florida Craig has worked/lived in Los Angeles and New York.